In honor of Martin Luther King Day, Cimaglia Productions completed an 8-video series highlighting and promoting community service. The production culminated in a Public Service Announcement featured on BET. The PSA was a call to arms, inspiring others to give back to their communities, not just on Martin Luther King Day — which is considered a national day of service — but throughout the year. The series, produced on behalf of the Allstate Foundation, was the centerpiece of festivities at the King Center in Atlanta, celebrating Martin Luther King Day.
The videos profiled community service leaders Lucy Hall-Gainer of Atlanta, Ga., Marquis Smith of Washington, DC, Xavier Jefferies of Charlotte, N.C., and Deanna Woods of Chicago, IL. The series also highlighted community service projects undertaken on Martin Luther King Day, including work at the DuSable Museum in Chicago, and the Northern Illinois Food Bank.
The Cimaglia Productions team produced, shot, wrote, and edited the 8-video series.
View it here.